"Store of Tomorrow" RFID Systems

Sapago produces Personal Shopper Systems; in-store, self-help sales systems that enable shoppers to research products, read reviews, and to view multimedia presentations and sample digital content. System hardware includes handheld computers and Cathexis Innovation’s IDBlue™, the world’s first Bluetooth® enabled RFID (Radio Frequency Identification) pen reader. As customers shop, they scan RFID tags on items, and product displays using the IDBlue™ handheld device. The system integrates seamlessly with a retailer’s website or store systems for content as well as with loyalty and CRM programs. Source: PR Leap / BuzzWord City