Active RFID Personalizes Marketing for Retail Stores

AXCESS International Inc., a leading provider of Active Radio Frequency Identification (RFID) systems, today announced that its wireless tagging solution is being used in the Awarea Corporation's Omni program to create personalized marketing and advertising in downtown Seattle, as well as providing neighborhood and emergency information. The system has also been adapted to facilitate use by the visually impaired by enabling way-point, safety and navigation information to be announced at the push of a button. Source prnewswre