Japanese Use RFID to Bookmark Favorite Shops

Tokyo-based TechFirm is launching an RFID-based service that lets stores and customers exchange information. By pairing a shopper’s RFID-enabled phone with RFID readers in the stores, customers can download and save information about the store — a bookmark of sorts for favorite shops. The incentive for the stores is that the exchange is two-way, and shops can collect lists of potential repeat customers in order to send them special offers and bargains. Source: Engadget