RFID Trailblazers

"The consumer-goods company has used RFID to determine whether stores have stocked their shelves with a specific item in time for a marketing promotion. Gillette is doing that by analyzing data from retailers with RFID scanners, which read the electronic product codes on each tag at receiving docks and at various points between stockrooms and store entrances. In one instance, Gillette confirmed that all the stores it measured received the product before a promotion ran. Among stores that moved the product from stockroom to shelves before the promotion hit, average sales were 48% higher for it than those that did so after the promotion's start. Gillette also found that more collaboration was needed with stores, since 38% of them didn't execute correctly." Source: Information Week