Asda: 'We will do RFID'

"Supermarket giant Asda is to dip its toe into RFID waters, it was confirmed today. Simon Langford, manager of RFID strategy at Asda's US parent Wal-Mart, revealed today that the UK firm is readying an RFID rollout - despite its previous rejection of the chips. Speaking at the GS1 UK EPCglobal conference in London today, Langford said Asda is in the early stages of an implementation. "We see Europe, Canada and Brazil as next place we will take the technology to - we're testing with Gen2 tags and we're now at an early stage."" Source: Silicon.com