Getting a Return from RFID

"Question: Are companies focused too strongly on the ROI of RFID — perhaps so much so that they neglect to see the possible strategic value of the technology? Brooke: RFID has been producing a valuable ROI and business benefit for 50-plus years, in both the public sector and government. It is critical to view RFID with ROI in mind, because otherwise there is no need for the technology. As a consulting services company, we are constantly asked to assist companies in determining the return on investment. We find compelling ROI every day with RFID. It pays to have very deep knowledge of the opportunity available through RFID so that the technology can deliver optimal returns." Source: itbusinessedge.com