New Study Shows Strategic Shift of RFID Hardware Vendors

"A new in-depth study into the Radio Frequency Identification (RFID) market shows a remarkable shift of industry focus from European RFID vendors. Until 12 months ago, most vendors were targeting the open supply chain applications in the retail industry, hoping to capitalise on the potential high volume of RFID tags and readers in these applications. Since then, many vendors have broadened their focus and begun targeting opportunities in other market segments. Despite a converging set of standards for North America and Europe, the focus for RFID implementations is very different on the opposite sides of the Atlantic. North America continues to view the technology as key for the retail and defence sectors, a perception driven by companies such as Wal-Mart and the US Government. But Europe is starting to recognise the wider applications for the technology in areas such as logistics, aviation, healthcare and the pharmaceutical industry." Source: prnewswire.co.uk