Branding Alaskan Goods With RFID

"There is no doubt the Alaskan seafood brand sells, even when the product is counterfeit and not from Alaskan waters. Can RFID help fix this dilemma? Yes, it can. The University of Alaska Anchorage (UAA) is researching ways of using RFID technology to give Alaskan businesses an economic edge over competition and make Alaskan products more competitive in the global marketplace. In one study, the UAA's logistics department placed small active (battery-powered) RFID tags into 50-pound wet-lock boxes—insulated shipping containers—filled with fresh salmon from such Alaskan locations as Sitka and Bristol Bay. These RFID tags monitored and recorded the interior temperature of the box every 30 minutes. They followed the supply chain from the point the fish were placed into the boxes, through movement and storage on trucks and in chill rooms, handling, air cargo holding areas, more trucks and chill rooms, and finally the hands of waiting retailers in Chicago or Seattle." Source: rfidjournal.com