Consumer Awareness of RFID Technology Now Stands at 42.4%

"The latest wave of RFID Buzz Research, the first study to track consumer awareness and understanding of RFID technology, shows consumers are much savvier about RFID now than they were a year ago, but that awareness may have peaked for the time being. In September 2005, more than two out of every five adults claim to have heard of a new technology called "RFID." Awareness grew most dramatically late in 2004 and early in 2005, with awareness levels peaking in June." Source: marketwire.com