Goodyear's 2006 NASCAR Tire Lease Program to Deploy RFID Technology

"Goodyear will start the 2006 racing season with a new tire leasing program for NASCAR's top three series and racing's first deployment of Radio Frequency Identification technology (RFID) in the form of an embedded computer chip in the tires to help manage the leased inventory. The RFID technology will assist in the implementation of NASCAR's new controlled testing procedures, which were developed by the sanctioning body to reduce private team testing next year in an effort to level the playing field for all teams. "With RFID we will have the ability to ensure that every tire that comes to the racetrack with us leaves the track with us," Stucker said. "While we will no longer sell tires to the teams for private testing, we will continue to supply Goodyear tires for NASCAR-scheduled testing in much the same way we do at race events."" Source: Goodyear Tire & Rubber Company via Yahoo.com