Retailers Using RFID for Better Holiday Customer Service

"American retailers are turning to radio frequency identification technology -- RFID tags -- to ensure that in-demand items are in stock this holiday season, hoping to bolster end-of-year revenues, experts tell CRM Buyer. According to the consultancy Deloitte & Touche's 20th Anniversary Holiday Mood Survey, retailers have returned to a focus on customer service "basics," such as ensuring in-stock merchandise, easy return policies and extra sales help and available cash registers. These were cited among the areas shoppers have missed in recent years. Holiday revenue can account for 25 to 40 percent of a company's annual revenue, and retailers are embracing RFID to improve customer service." Source: technewsworld.com