RFID Firm Turns To Google For Image Campaign

"RFID Ltd., a pro-RFID industry firm that is paying Google an undisclosed sum to publish several papers on the search engine that paint an upbeat picture of all-things having to do with RFID technology. More specifically, the papers are intended to refute allegations detailed in a recently released book called "Spychips," which paints a less than friendly view of how radio frequency identification technology is affecting consumer privacy. The authors -- Katherine Albrecht, founder of the privacy advocacy group Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN), and consumer privacy advocate Liz McIntyre -- co-authored the book released on Oct. 4. "This is terrifying stuff. Companies have laid out some outlandish plans for RFID technology and no one knows about them, so when you're sitting on information you feel a responsibility to tell people," Albrecht said." Source: informationweek.com