Walgreen's uses RFID to track promo displays

"In what appears to be the most sweeping marketing application yet of radio-frequency identification technology, Walgreens and 15 top package-goods marketers are rolling out a system to track promotional displays throughout the chain’s 5,000-plus stores. The system, touted by one retail expert as potentially the biggest advance in store promotion in decades, uses RFID to electronically track when, how long and where displays are placed in stores. That allows marketers to track results of promotions by store or demographic cluster. It also lets participating manufacturers time local, regional or national advertising according to when displays are in place and send representatives to stores that haven’t put up displays, said Robert Michelson, CEO of privately held Goliath Solutions, the system’s creator." Source: chicagobusiness.com