Kellogg's Brings Star Wars to British Breakfast

As reported yesterday, Kellogg's has an expansive international Star Wars campaign currently underway, and British fans will be getting some pretty cool in-pack premiums not available in the U.S. or elsewhere. First, a set of six glow in the dark lightsaber mazes are available in specially marked packages of Kellogg's cereals, each representing a chapter from the Star Wars saga. In special packs of Kellogg's Cereal and Milk Bars, collectors will find an exclusive sticker dispenser from one of the six films in the saga, each containing ten stickers. Finally, fans have a chance to win a Hasbro Lightsaber signed by Christopher Lee (Count Dooku), with 500 additional runners-up prizes of Hasbro Electronic Lightsabers. Source: StarWars.com