Is There Life After 'Star Wars' for Lucasfilm?

From now on, Lucas said, Lucasfilm will be a "widget driven" enterprise, churning out books, video games and television shows, with a more predictable rate of return of 10 to 20 percent a year. Eventually, he said, the hit-driven cult of personality surrounding both him and "Star Wars" will give way to "a sane reality." Source: NYT