The Secrets of Star Wars' Success

For some, however, Star Wars is more than a cool couple of hours in a darkened theater. No one knows exactly how many people order their leisure time around Lucas's imaginary universe, but official fan clubs, with 200,000 members, are just the tip of the iceberg. This year's Star Wars convention is expected to draw 30,000 enthusiasts. And an Internet search turns up more than 5,000 fan sites -- forums for online role-players, costume makers and collectors aiming to scoop up every Boba Fett figurine made. Source: ReadersDigest