Star Wars: Magic Words for Toys

"Hasbro has a toy deal with Star Wars creator George Lucas that runs through 2018. Although the company is trumpeting the impact of continuing good results on its balance sheet, one has to ask whether the other shoe will drop after the Star Wars bonanza. Yes, it probably will, but the name of the game in toys and games is brands. And the more brands, the better. As tastes change, all you have to do is rotate or add products to meet customers' needs." Source: fool.com